It doesn’t matter what server you play on, whether you’re alliance or horde, trade chat tends to look like this. I’d love to turn this channel off but WoW lacks any proper server wide channels which makes finding groups on your own server (RBG anyone?) all the more difficult. I really wish they would implement level specific channels, or even a general channel that was server wide aside from trade chat which you can only access while in cities. I’m a bit surprised that they haven’t yet.